America was a deeply divided country in the early to mid-70s, and U.S. marketers created brilliant advertising promoting harmony and laughter. America is again divided, but today’s marketers have agendas and seek to fan the flames of anger and discontent. Alissa Heinerscheid, who oversees marketing at Bud Light, is responsible for the latest furor, which sadly will likely blow over in short order.
I’d welcome making an example of Bud Light.