The Hypocrisy of #Boycott Equinox

Careful readers of this blog (of which there aren’t yet as many as I’d like) know that I’m no fan of Equinox Fitness, the swanky, ridiculously overpriced gym chain catering to celebrities, wannabes, and the self-absorbed. I’m also no fan of Stephen Ross, who I briefly met at a reception…

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The Power (and Boredom) of Iyengar Yoga

My elusive search for a meaningful yoga practice began nearly three decades ago when I was living on New York’s Upper East Side. I was looking to meet spiritually minded people and, in those days, yoga was associated with the crunchy granola set. The practice was still sufficiently foreign that…

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Why Facebook Should Fear CrossFit’s Greg Glassman

I wouldn’t want to mess with Greg Glassman, the founder and CEO of CrossFit. You might mistakenly perceive CrossFit as just a gritty gym in your neighborhood, but it’s a global network of 15,000 facilities in 160 countries, generating an estimated $100 million in revenues. Glassman is reportedly also worth…

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Road Runner Sports: Fitting Feet So Good

I don’t get Nike, New Balance, and other athletic footwear manufacturers. They spend billions on research and development creating and refining their increasingly sophisticated sneakers yet they are forever flatfooted educating customers about the competitive advantages of their respective products. The industry’s front-line product specialists are mostly kids working part-time…

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The Selfie Culture of Equinox Fitness

As a young adult in my native Toronto, I worked out at a dilapidated gym known as the “Old Jewish Y.” The moniker was due to Toronto’s Jewish community moving miles north and building a suburban state-of-the-art community center. The original facility was left open as a sop to the…

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