In 1964, the New York Times published what still ranks among the most damaging false stories in U.S. media history: 37 witnesses heard the screams of a bartender named Kitty Genovese being stabbed and not one of them intervened or call the police. The story sparked what became known as the “bystander effect,” a theory that held that when multiple people witness a crime or acts of wrongdoing, they are less likely to intervene than when a single witness observes a crime.
Here’s a modern-day twist on the bystander effect: When someone is accused of racism and dozens of persons know that the allegations are false, they are less likely to intervene than if only one person knows for certain.