The Hypocrisy of #Boycott Equinox

Careful readers of this blog (of which there aren’t yet as many as I’d like) know that I’m no fan of Equinox Fitness, the swanky, ridiculously overpriced gym chain catering to celebrities, wannabes, and the self-absorbed. I’m also no fan of Stephen Ross, who I briefly met at a reception…

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The Selfie Culture of Equinox Fitness

As a young adult in my native Toronto, I worked out at a dilapidated gym known as the “Old Jewish Y.” The moniker was due to Toronto’s Jewish community moving miles north and building a suburban state-of-the-art community center. The original facility was left open as a sop to the…

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