I’ve long opposed ESG, or so-called socially responsible investing, because it legitimizes the activities of some companies that do very bad things. So when I retrieved the November issue of Kiplinger’s Personal Finance this past weekend and found the publication touting ESG on its cover, my instinct was to toss it in the garbage and cancel my subscription. Reading editor Mark Solheim’s justification for the cover story decision didn’t change my views on ESG, but he made me feel good about subscribing to Kiplinger’s.

Solheim is the rare journalist who knows how to win friends and influence people. His column is a masterful example of engagement. Corporate governance commentator Nell Minow and Toronto Globe and Mail reporter Rita Trichur would be wise to read it.