Determining how best to harness and apply AI is all the rage these days, and CEOs are paid the big bucks because of their supposedly superior smarts to figure it out. At Ford, whose CEO Jim Farley received more than $60 million in compensation these past three years, the company plans to use AI to create Hollywood quality “edutainment” videos that it hopes will steal viewers from Netflix and Amazon and bolster the sales and service capabilities of its dealerships.
Let’s just say I’m a tad skeptical.